Who am I?

A woman with dark hair and round sunglasses smiling while sitting on a train or tram, with railway tracks visible through the window behind her.

About Me

Originally from London and now based in Stockholm, I'm a multimedia designer with a uniquely diverse background. I blend creativity and empathetic problem-solving, embracing AI and emerging tech. I bring a rich and transferable skill-set through years of experience in healthcare, content production and digital design.

Since graduating the Content Developer program at Hyper Island 2020, I have worked in-house, at creative agencies and freelance across fast-paced environments, producing content at scale for global clients. At Edisen (formerly Chimney) and Precis Digital, I built strong cross-functional communication skills while refining my technical abilities in tools like Figma, Adobe Creative Suite and automation platforms. These roles sharpened my eye for detail, creative execution and iterative collaboration, all of which I now channel into thoughtful and accessible design solutions.

In 2025 I completed my UX and Digital Product Design studies at Berghs School of Communication, further grounding my practice in human-centered design, user research, design thinking and AI-driven tools. Whether it’s through usability testing, persona development or prototyping intuitive interfaces, I’m driven by the goal of creating meaningful experiences that support and empower people.

Most recently, as the sole in-house designer at PROfeel, I have worked in both tight collaboration with the team and autonomously, contributing to large scale omni-channel, global campaigns and leading creative projects of my own initiative, from ideation to delivery.

As PROfeel’s AI steward, my role has grown far past craft. I represent the brand in monthly AI governance meetings with the wider Valio (PROfeel’s parent company) team, auditing AI-generated content, testing new tools and sharing learnings. In addition to this, I have project managed and delivered workflow development solutions, building the briefing, upload registry and file management systems in a scaling team that requires structure across global markets.

I’m excited to bring my multidisciplinary experience to a design role where I can continue to grow, contribute and make an impact.

Outside of work, you’ll likely find me taking 35mm photos, watching live music and exploring the outdoors, especially by the sea!

If you're looking for a designer who combines creative flair with psychological insight and a strong collaborative mindset, I’d love to connect.